Fearing the library dragon : Why librarians should approach users instead of waiting for them

Abstract

The image of libraries and librarians in popular culture, press coverage and the public often does not live up to our expectations. Systematic management of public relations is expected to put things right. This article focuses on an important basis of reputation improvement: the interaction between academic librarians and students. It shows how the psychological phenomenon of library anxiety and the library profession's image are interconnected and includes recommendations for approaching patrons and public instead of waiting for them. The paper expresses personal views.

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