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The next hurrah: the communications revolution in American politics
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The next hurrah: the communications revolution in American politics (1988)The next hurrah: the communications revol…Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990 (1996)Use and impact of direct mail…Efficacy of inoculation strategies in promoting resistance to political attack messages: Application to direct mail (1990)Efficacy of inoculation strat…Experimental Design: Procedures for the Behavioral Sciences. (1969)Enriching the Inoculation Construct The Role of Critical Components in the Process of Resistance (1997)The role and impact of affect in the process of resistance to persuasion (2001)Boosting the Potency of Resistance: Combining the Motivational Forces of Inoculation and Psychological Reactance (2012)Experimental Design: Procedures for the Behavioral Sciences (2013)Advances in Consumer Research (2025)The Remembering and Forgetting of Advertising (1959)Mediated Political Realities (1983)Voter Responses to Negative Political Ads (1984)Issue-Related Learning in a Gubernatorial Campaign: A Panel Study (2005)The Impact of CEO Reputation: Negative News and Economic Decisions (2009)
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  • 1990Efficacy of inoculation strategies in promoting resistance to political attack messages: Application to direct mail134 cited
  • 1996Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 199014 cited

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