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Positively-framed messages and affect in social marketing
16 references·0 citing·52 second hopsampled
Positively-framed messages and affect in social marketing (2012)Positively-framed messages and affect in …Fear, anger, fruits, and veggies: Interactive effects of emotion and message framing on health behavior. (2011)Fear, anger, fruits, and vegg…The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising (2010)The Impact of Regulatory Focu…Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt (2010)Emotional Compatibility and t…Regulatory focus and message framing: A test of three accounts (2009)Regulatory focus and message …Mediated communication of ‘sustainable consumption’ in the alternative media: a case study exploring a message framing strategy (2009)Mediated communication of ‘su…Distinct pathways to persuasion: The role of affect in message‐framing effects (2009)Distinct pathways to persuasi…Desire or reason: Predicting health behaviors from affective and cognitive attitudes. (2009)Desire or reason: Predicting …Positive emotions as generators of therapeutic change. (2008)Positive emotions as generato…Behavioral Frequency Moderates the Effects of Message Framing on HPV Vaccine Acceptability (2008)Behavioral Frequency Moderate…The interaction of message frames and reference points in prosocial persuasive appeals (2007)The interaction of message fr…The Influence of Behavioral Inhibition/Approach Systems and Message Framing on the Processing of Persuasive Health Messages (2007)The Influence of Behavioral I…The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice (2006)The Strategic Use of Gain- an…The Effects of Source Credibility and Message Framing on Exercise Intentions, Behaviors, and Attitudes: An Integration of the Elaboration Likelihood Model and Prospect Theory1 (2003)The Effects of Source Credibi…Affect, Framing, and Persuasion (2003)Affect, Framing, and Persuasi…Shaping perceptions to motivate healthy behavior: The role of message framing. (1997)Shaping perceptions to motiva…Influence of mood on health-relevant cognitions. (1989)Influence of mood on health-r…Judgment under Uncertainty: Heuristics and Biases (1975)The Health Belief Model: A Decade Later (1984)The theory of planned behavior (1991)Change Readiness (2012)Network analysis: a brief overview and tutorial (2018)A meta-analysis of the health action process approach. (2019)Communication and Persuasion (1986)Beyond pleasure and pain. (1997)Green Eco-Seals and Advertising Persuasion (2012)Promotion Orientation Explains Why Future-Oriented People Exercise and Eat Healthy (2012)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter? (2020)Patterns of cognitive appraisal in emotion. (1985)Beyond valence: Toward a model of emotion-specific influences on judgement and choice (2000)Shame and Guilt (2002)Emotional Intelligence in Marketing Exchanges (2010)Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame (2014)Cross-Domain Effects of Guilt on Desire for Self-Improvement Products (2015)The CES-D Scale (1977)Choices, values, and frames. (1984)Risk as feelings. 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(1987)The Role of Theory in Developing Effective Health Communications (2006)Framing and communicating climate change: The effects of distance and outcome frame manipulations (2010)The future that may (or may not) come: How framing changes responses to uncertainty in climate change communications (2010)Statistical principles in experimental design. (1962)Availability: A heuristic for judging frequency and probability (1973)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Emotional Intelligence (1990)Mood and judgment: The affect infusion model (AIM). (1995)Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. (1996)Social Learning Theory. 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References

  • 1997Shaping perceptions to motivate healthy behavior: The role of message framing.1,937 cited
  • 2006The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice770 cited
  • 2009Desire or reason: Predicting health behaviors from affective and cognitive attitudes.444 cited
  • 1989Influence of mood on health-relevant cognitions.417 cited
  • 2003The Effects of Source Credibility and Message Framing on Exercise Intentions, Behaviors, and Attitudes: An Integration of the Elaboration Likelihood Model and Prospect Theory1355 cited
  • 2010Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt227 cited
  • 2007The Influence of Behavioral Inhibition/Approach Systems and Message Framing on the Processing of Persuasive Health Messages210 cited
  • 2003Affect, Framing, and Persuasion170 cited
  • 2010The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising151 cited
  • 2007The interaction of message frames and reference points in prosocial persuasive appeals138 cited
  • 2008Behavioral Frequency Moderates the Effects of Message Framing on HPV Vaccine Acceptability118 cited
  • 2011Fear, anger, fruits, and veggies: Interactive effects of emotion and message framing on health behavior.83 cited
  • 2008Positive emotions as generators of therapeutic change.77 cited

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  • 2009Distinct pathways to persuasion: The role of affect in message‐framing effects75 cited
  • 2009Regulatory focus and message framing: A test of three accounts72 cited
  • 2009Mediated communication of ‘sustainable consumption’ in the alternative media: a case study exploring a message framing strategy47 cited
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