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Cited by

• 2013The dynamics of place brands753 cited
• 2016Credibility of a peer endorser and advertising effectiveness360 cited
• 2011Symbolic consumption of tourism destination brands336 cited
• 2009What about interaction?217 cited
• 2009Trademarks as an Indicator of Product and Marketing Innovations207 cited
• 2008The Structure of Survey-Based Brand Metrics197 cited
• 2015Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty191 cited
• 2012Strategic corporate brand alignment166 cited
• 2015Exploring the role of brand identification and brand love in generating higher levels of brand loyalty160 cited
• 2015Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders137 cited
• 2010Explicating corporate brands and their management: Reflections and directions from 1995119 cited
• 2014A Reconceptualization of Brand Image112 cited
• 2012The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution108 cited
• 2009Towards the holy grail of defining `brand'108 cited