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Multinational corporations and the challenge of global advertising
16 references·4 citing·34 second hop
Multinational corporations and the challenge of global advertising (2007)Multinational corporations and the challe…3. English as a Global Language (2016)3. English as a Global Langua…Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research (2003)Standardization versus adapta…Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Business Advertising Appeals …The Other Tongue: English across Cultures (1995)The Other Tongue: English acr…Cultures and Organizations: Software of the Mind. 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(1983)Culture's Consequences: Inter…The cultural environment of international business (1978)The cultural environment of i…Man and his works (1948)Man and his worksThe prospects of integration of the advertising market of Ukraine into the global advertising business (2018)The prospects of integration …A cross‐national and cross‐generational study of consumer acculturation to advertising appeals (2013)A cross‐national and cross‐ge…Promotional channels of FMCG firms and tourism (2011)Promotional channels of FMCG …Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton (2009)Cross-Cultural Differences in…Accents of English (1982)A comprehensive grammar of the English language . By Randolph Quirk, Sidney Greenbaum, Geoffrey Leech, and Jan Svartvik. Index by David Crystal. London: Longman, 1985. Pp. x, 1779. 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References

  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 20163. English as a Global Language3,334 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1995The Other Tongue: English across Cultures1,134 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1984The Dance of Life: The Other Dimension of Time794 cited
  • 1992The Influence of Global Marketing Standardization on Performance792 cited
  • 1986THE MYTH OF GLOBALIZATION520 cited
  • 2003Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research426 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries357 cited
  • 1986Standardization in international marketing: Is Ted Levitt in fact right?316 cited
  • 1948Man and his works

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278 cited
  • 1978The cultural environment of international business274 cited
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    • 2013A cross‐national and cross‐generational study of consumer acculturation to advertising appeals16 cited
    • 2018The prospects of integration of the advertising market of Ukraine into the global advertising business15 cited
    • 2009Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton15 cited
    • 2011Promotional channels of FMCG firms and tourism10 cited