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ArticleThe pricing of a brand name product

Lawrence Wu1999

Article1999

The pricing of a brand name product

50 citations·0/0 files stored·Journal of Business Venturing

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Franchising Strategies and Performance Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1974Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition 1989Theory of Industrial Organization.1992Agency Theory and Franchising: Some Empirical Results 1987The choice of organizational form The case of franchising 1978The Theory of the Firm and the Structure of the Franchise Contract 1976Franchising: Firms, Markets, and Intangible Assets 1971Price Indexes and Quality Change 1985The Economics of Franchise Contracts

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2012Internal branding: Franchisor leadership as a critical determinant 2015How Firm Strategies Impact Size of Partner-Based Retail Networks: Evidence From Franchising 2019Modeling customer satisfaction in online hotel booking 2019Asymmetric price responses to hotel competition caused by heterogeneous customers’ willingness to pay

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2010The franchising business model: an entrepreneurial growth alternativearticle · 11 shared references 1998Incentive Contracting and the Franchise Decisionchapter · 10 shared references 1997MORAL HAZARD, ASSET SPECIFICITY, IMPLICIT BONDING, AND COMPENSATION: THE CASE OF FRANCHISINGarticle · 10 shared references 1995Is franchising a capital structure issue?article · 9 shared references 2011Plural form franchise networks: A test of Bradach’s modelarticle · 9 shared references 1995Franchising vs. company ownership as a decision variable of the firmarticle · 8 shared references

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Year1999

Typearticle

Published1999-01-01

VenueJournal of Business Venturing

ISSN-L0883-9026

Languageen

Citations50

Files0 public / 0

ShelfFranchising Strategies and Performance

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doi10.1016/s0883-9026(97)00101-8

openalex_workW1530094925

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