References

• 1982Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty4,041 cited
• 1982Regret in Decision Making under Uncertainty2,990 cited
• 2000The psychology of the unthinkable: Taboo trade-offs, forbidden base rates, and heretical counterfactuals.1,400 cited
• 1995The experience of regret: What, when, and why.1,097 cited
• 2008Mindful Judgment and Decision Making750 cited
• 1988Some initial steps toward improving the measurement of ethical evaluations of marketing activities360 cited
• 2000Psychophysiological assessment: clinical applications for PTSD229 cited
• 2008Taboos and conflicts in decision making: Sacred values, decision difficulty, and emotions178 cited
• 2000How serious are expressions of protected values?168 cited
• 2007The cost of richness: The effect of the size and diversity of decision sets on post-decision regret.139 cited
• 2004‘How Do I Choose Thee? Let me Count the Ways’: A Textual Analysis of Similarities and Differences in Modes of Decision-making in China and the United States91 cited
• 1997Remembering and Regretting: The Zeigarnik Effect and the Cognitive Availability of Regrettable Actions and Inactions82 cited

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