Hiring Managers' Perceptions of the Value of an Online MBA.

Abstract

Researchers have theorized that online degrees are less valuable in the perception of hiring managers. Identifying the factors which influence the hiring managers’ perceptions and if obtaining a degree from a for-profit institution influences that perception is critical in designing programs and courses. The purpose of this study was to identify the factors that are considered as adding value to an online MBA. Introduction The business of higher education has changed with the introduction of for-profit education institutions. Breneman, Pusser, and Turner (2006) contended that over the next decade, for-profit institutions will experience rapid and significant growth. Despite this growth, Breneman et al. suggested the benefits of the higher education experience may be difficult to measure with precision in the short term. It is important for education institutions to understand the impact of degree program content and hiring managers’ perceptions of value. The purpose of this study was to identify the factors that are considered as adding value to an online MBA. The research questions addressed the perception of online MBAs from the hiring manager’s viewpoint. Several researchers, including Adams and DeFleur (2006) and Adams (2008), have researched factors that influence the perception of online degrees from the viewpoint of the manager or gatekeeper and the value the degree has in the hiring process. Yet, an examination of how these factors developed was missing in previous research. Data was gathered using surveys in the previous research.

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