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See how they ran : the changing role of the presidential candidate

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Electoral Systems and Political Participation American Constitutional Law and Politics Rhetoric and Communication Studies

Abstract

Troy examines every presidential campaign from 1840 to the 1988. He describes the various tactics employed by candidates, the public's reaction to them, and the way presidential campaigns shape and are shaped by public opinion and the political climate.

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2001Parties and Campaign Professionals in a Digital Age 2010Who Sings in the Heavenly Chorus?2005Grover Cleveland, William McKinley, and the Emergence of the President as Party Leader 1998Herbert Hoover and the Presidential Campaign of 1932: The Failure of Apologia

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