Search Strategies in Mass Communication

Jean Kingdon-Ward · Kathleen A. Hansen

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Library Science and Information Literacy Journalism and Media Studies Media Studies and Communication

Abstract

1. Communicators as Information Seekers: Models of the Search Process. 2. What's the Question? 3. Consulting People and Observing the World. 4. Digging into Institutions. 5. Approaching Libraries. 6. Using Information. 7. Interviewing. 8. Using Polls and Surveys. 9. Selecting and Synthesizing Information. 10. Social Responsibility and the Search Strategy.

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