Enterprise Culture in Neoliberal India

Abstract

Introduction Nandini Gooptu Part 1: Discourses and Narratives of Enterprise Culture 1. 'We are like this only': Aspiration, 'Jugaad', and Love in Enterprise Culture Purnima Mankekar 2. Fantasies of Transformation: Education, Neoliberal Self-making and Bollywood Paromita Chakravarti 3. Creating Enterprising Subjects through Skill Development: The Network State, Network Enterprises and Youth Aspirations in India Divya Nambiar 4. New Spiritualism and the Micro-politics of Self-making in India's Enterprise Culture Nandini Gooptu Part 2: Embedding Enterprise Culture in Society 5. Shrink Wrapped Souls: Managing the Self in India's New Economy Carol Upadyay 6. The Embodiment of Professionalism: Personality Development Programmes in New Delhi Meredith Lindsay McGuire 7. Motivating Madhu: India's SEZs and the Spirit of Enterprise Jamie Cross 8. Reality T.V. in India and the Making of an Enterprising Housewife Nandini Gooptu and Rangan Chakravarty Part 3: Contestations and Contradictions of Enterprise Culture 9. Aspirational Regimes: Parental Educational Practice and the New Indian Youth Discourse David Sancho 10. Youth and the practice of IT enterprise: Narratives of the Knowledge Society and the creation of New Subjectivities amongst Bangalore's IT aspirants Nicholas Nisbett 11. The Fractured Spaces of Entrepreneurialism in Post-Liberalization India Jonathan Shapiro Anjaria and Ulka Anjaria 12. Margins and Mindsets: Enterprise, Opportunity and Exclusion in a Market Town in Madhya Pradesh Mekhala Krishnamurthy

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