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Has new media made us all journalists now?What makes someone a journalist anyway?Is journalism a profession?And if so, what makes a journalist professional?Today, as traditional journalism is challenged by the ever-changing and ever-increasing media market, journalists and journalism researchers are constantly questioning the professionalism of journalism.Silvio Waisbord's new book provides an excellent exploration of answers to questions such as these.I was particularly curious to read Waisbord's book, having just finished my PhD thesis (Thomsen, 2013) about the professional values of broadcast journalists.During the writing of my PhD, I had searched in vain for a current reference book that provided a thorough review of the history, meanings and expectations of professionalism in journalism today.Waisbord had the idea of writing this book while working as an international aid worker, outside of academia.During his work, it struck him how different but also how remarkably similar was the way journalists from around the world worked.He found journalists from different regions such as Bangladesh, Peru and Tanzania sharing concerns, hopes, frustrations and demands with journalists from the West.This experience made him want to explore "what remains different and similar amidst the increased connectivity between different parts of the world?" (p.2).Raising this question led Waisbord to investigate and rethink the notion of professionalism in journalism.The term 'professionalism' should not be narrowly associated with the normative ideal as it developed in the West during the past century, argues Waisbord.Rather, professional-
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