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The craft sector has been prioritised by national government in South Africa for targeted development support. This article analyses the results of a national survey undertaken with 121 craft enterprises which participate in the 'One of a Kind' trade show. The results of this investigation serve to confirm the critical role of demand and of markets as core driving forces for craft enterprise development. The markets for craft SMMEs in South Africa currently are dynamic as a result of an upturn in tourism, growth in domestic demand and the onset of craft production linked to world markets. Maximising the potential benefits of the craft sector requires that key challenges that face craft SMMEs be addressed.
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