SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A Decision Theoretic Approach to Targeted Advertising
1 references·3 citing·14 second hop
A Decision Theoretic Approach to Targeted Advertising (2013)A Decision Theoretic Approach to Targeted…Data mining for direct marketing: problems and solutions (1998)Data mining for direct market…Proxy Non-Discrimination in Data-Driven Systems (2017)Proxy Non-Discrimination in D…$$L_p$$ L p -Support vector machines for uplift modeling (2017)$$L_p$$ L p -Support vector m…Uplift Modeling in Direct Marketing (2012)Uplift Modeling in Direct Mar…The true lift model (2002)Decision trees for uplift modeling with single and multiple treatments (2011)Real-World Uplift Modelling with Significance-Based Uplift Trees (2012)Fairness through awareness (2012)Big Data's Disparate Impact (2014)Certifying and Removing Disparate Impact (2015)Bias In, Bias Out? Evaluating the Folk Wisdom (2019)What is Proxy Discrimination? (2022)Insights into Artificial Intelligence Bias: Implications for Agriculture (2024)Handling class imbalance in customer churn prediction (2008)A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)Credit Risk Analysis Using Machine and Deep Learning Models (2018)Bridging the Gap: A Systematic Benchmarking of Uplift Modeling and Heterogeneous Treatment Effects Methods (2022)Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study (2022)
this work references cited by second hop

References

  • 1998Data mining for direct marketing: problems and solutions658 cited

Cited by

  • 2012Uplift Modeling in Direct Marketing39 cited
  • 2017Proxy Non-Discrimination in Data-Driven Systems38 cited
  • 2017$$L_p$$ L p -Support vector machines for uplift modeling17 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work