Pengaruh Supply Chain Management Terhadap Kinerja perusahaan dan Keunggulan Bersaing (Studi Kasus pada Industri Kreatif di Provinsi Jawa Tengah)

Abstract

The objective of the study is to determine the influence of supply chain management and its impact to increase the company performance and competitive advantage. Purposive samplings were taken from 105 companies of creative industry in Central Java and data analysis used AMOS 5. The result of the analysis shows that supply chain management has positive influence which is significant toward company performance and competitive advantage. This empirical result indicates that in order to increase company performance of creative industry in Central Java, the company should focus on implementation of supply chain management because those factors have been shown to affect toward degree of company performance. Key words: Supply chain management, company performance and competitive advantage

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