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Educating practitioners to value new marketing knowledge
16 references·1 citing·40 second hop
Educating practitioners to value new marketing knowledge (2006)Educating practitioners to value new mark…The Experience Economy (2012)The Experience EconomyBuilding and Sustaining Buyer–Seller Relationships in Mature Industrial Markets (2004)Building and Sustaining Buyer…Technology Selection and Commitment in New Product Development: The Role of Uncertainty and Design Flexibility (2002)Technology Selection and Comm…Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes (2002)Marketing Fraud: An Approach …Managerial relevance in academic research: an exploratory study (2002)Managerial relevance in acade…Avoid the four perils of CRM. (2002)Avoid the four perils of CRM.Critical marketing theory: the blueprint? (2001)Critical marketing theory: th…A Framework for Customer Relationship Management (2001)A Framework for Customer Rela…When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: …When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: …Is your company ready for one-to-one marketing? (1999)Is your company ready for one…Holistic Customer Requirements and the Design-Select Decision (1999)Holistic Customer Requirement…A Vision of Theory, Research, and the Future of Business Schools (1999)A Vision of Theory, Research,…Preventing the premature death of relationship marketing. (1998)Preventing the premature deat…Measuring and Managing Technological Knowledge (1998)Measuring and Managing Techno…Seeing the Voice of the Customer: Metaphor-based Advertising Research (1995)Seeing the Voice of the Custo…Marketing's Great Identity Crisis: A Revised Definition and an Urgent Research Agenda (2010)Marketing's Great Identity Cr…Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Rethinking Market Research: Putting People Back In (1997)Metaphors We Live By (2003)Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing (2006)Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)The Discovery of Grounded Theory (2017)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Do Customer Loyalty Programs Really Work (1997)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Consumer Privacy: Balancing Economic and Justice Considerations (2003)Information Privacy Research: an Interdisciplinary Review1 (2011)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Generalized expectancies for internal versus external control of reinforcement. (1966)Intrinsic Motivation and Self-Determination in Human Behavior (1985)A Motivational Science Perspective on the Role of Student Motivation in Learning and Teaching Contexts. (2003)Psychology and Economics: Evidence from the Field (2009)Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Economic Institutions of Capitalism (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Alliance Orientation: Conceptualization, Measurement, and Impact on Market Performance (2006)Coping with Problems of Understanding in Interorganizational Relationships: Using Formalization as a Means to Make Sense (2006)A Theories-in-Use Approach to Building Marketing Theory (2019)Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset (1991)Knowledge value chain (2000)Knowledge management strategy and its link to knowledge creation process (2002)An empirical investigation of KM styles and their effect on corporate performance (2003)A Strategic Framework for Customer Relationship Management (2005)Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma (2005)The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005)Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)A study on the effects of social media marketing activities on brand equity and customer response in the airline industry (2017)Maximizing versus satisficing: Happiness is a matter of choice. (2002)Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet (2004)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Engagement (2011)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)Why build a customer relationship management capability? (2007)The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2012)
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References

  • 2000When choice is demotivating: Can one desire too much of a good thing?2,885 cited
  • 2000When choice is demotivating: Can one desire too much of a good thing?2,564 cited
  • 2012The Experience Economy1,886 cited
  • 2001A Framework for Customer Relationship Management868 cited
  • 2002Avoid the four perils of CRM.699 cited
  • 1998Preventing the premature death of relationship marketing.670 cited
  • 1999Is your company ready for one-to-one marketing?612 cited
  • 1998Measuring and Managing Technological Knowledge526 cited
  • 1995Seeing the Voice of the Customer: Metaphor-based Advertising Research492 cited
  • 2004Building and Sustaining Buyer–Seller Relationships in Mature Industrial Markets465 cited
  • 2002Technology Selection and Commitment in New Product Development: The Role of Uncertainty and Design Flexibility201 cited
  • 2002Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes141 cited
  • 1999Holistic Customer Requirements and the Design-Select Decision133 cited
  • 2001Critical marketing theory: the blueprint?128 cited
  • 1999A Vision of Theory, Research, and the Future of Business Schools90 cited

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  • 2002Managerial relevance in academic research: an exploratory study86 cited
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    • 2010Marketing's Great Identity Crisis: A Revised Definition and an Urgent Research Agenda9 cited