A Cross‐cultural Study of Moral Philosophies, Ethical Perceptions and Judgements

Anusorn Singhapakdi · Scott John Vitell · Orose Leelakulthanit

150 citations0/0 files storedInternational Marketing Review

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Ethics in Business and Education Cultural Differences and Values Global and Cross-Cultural Management

Abstract

Moral philosophers and marketing ethicists generally agree that variations in moral judgements exist between different cultures. Compares American marketers with Thai marketers with respect to their moral philoso‐phies, ethical perceptions, and ethical judgements. The results based on a survey of members of the American Marketing Association and the Thai Marketing Association indicate that American marketers are both less idealistic and less relativistic than Thai marketers. In addition, the survey results reveal that American marketers differ from Thai marketers with respect to their perceptions of ethical problems, and ethical judgements.

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References

1983Culture's Consequences: International Differences in Work-Related Values.1991Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model 1986A General Theory of Marketing Ethics 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices 1984The Cultural Relativity of the Quality of Life Concept 2019Ethical Theory and Business 1986The Elements of Moral Philosophy

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