Race appeal: how candidates invoke race in U.S. political campaigns

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Electoral Systems and Political Participation Race, History, and American Society Rhetoric and Communication Studies

Abstract

Contents Acknowledgments Introduction. The Political Landscape of Race-Based Appeals Part I The Empirical Evidence on Race Appeals 1. Producing Race Appeal: The Political Ads of White and Minority Candidates 2. The Advantages and Disadvantages of Deploying Racist Appeals among Black and White Voters 3. Neither Black nor White: The Fruitless Appeal to Racial Authenticity 4. Competing Novelties: How Newspapers Frame the Election Campaigns of Blacks, Latinos, and Asian Americans Part II: Case Studies in Race Appeal 5. Racializing Immigration Policy: Issue Ads in the 2006 Election 6. Harold Ford Jr., Mel Martinez, and Artur Davis: Case Studies in Racially Framed News 7. Barack Obama, Race-Based Appeals, and the 2008 Presidential Election Epilogue. Racialized Campaigns: What Have We Learned, and Where Do We Go from Here? Notes References Index

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1994The Politics of Recognition 1993When White Voters Evaluate Black Candidates: The Processing Implications of Candidate Skin Color, Prejudice, and Self-Monitoring 1997Racial Stereotypes and Whites' Political Views of Blacks in the Context of Welfare and Crime 1995Black Candidates, White Voters: Understanding Racial Bias in Political Perceptions 1999The Dynamics of Racialized Media Coverage in Congressional Elections

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2019Presidential Campaigning in the Internet Age 2017How Political Parties Use Group-Based Appeals: Evidence from Britain 1964–2015 2015How Much Disagreement is Good for Democratic Deliberation?2019Understanding the Role of Racism in Contemporary US Public Opinion 2020Do Voters Prefer Just Any Descriptive Representative? The Case of Multiracial Candidates 2015Racial Mediation in the Coverage of Candidates' Political Viability: A Comparison of Approaches 2012America in Black and White: Locating Race in the Modern Presidency, 1933-2011 2018Marketing (as) Rhetoric: paradigms, provocations, and perspectives

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