Public relations practices : managerial case studies and problems

Patrick Jackson

79 citations0/0 files storedPrentice Hall eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Public Relations and Crisis Communication Corporate Social Responsibility Reporting Corporate Identity and Reputation

Abstract

1. The Purpose of Public Relations. 2. How Public Relations Deals with Problems and Opportunities. 3. Employee Relations. 4. Community Relations. 5. Investor Relations. 6. Consumer Relations. 7. Media Relations. 8. Public Issue Campaigns and Debates. 9. Crisis Management. 10. Standards, Ethics, and Values. 11. Career Preparation. Index.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 79 citations exist upstream.

Cited by

2015Small and Medium Enterprises and Corporate Social Responsibility Practice: A Swedish Perspective 1997To know us is to love us: The public relations campaign to sell a ‘Business-tourist-friendly’ Miami 2006An examination of educational institutions' knowledge performance 2013From Implicit to Explicit CSR in a Scandinavian Context: The Cases of HÅG and Hydro 2020Impact of Artificial Intelligence on Firm Performance: Exploring the Mediating Effect of Process-Oriented Dynamic Capabilities 2005The psychology of media and politics 2004Corporate Issues Campaigns: Six Theoretical Approaches 2005Moral Fables of Public Relations Practice: The Tylenol and Exxon Valdez Cases

Imported from OpenAlex (CC0) — nothing here is generated.