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Mental Accounting and the Absent-minded Driver

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References

1988Prospect theory: An analysis of decision under risk32,475 cited
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1980Toward a positive theory of consumer choice5,574 cited
2013Choices, Values, and Frames5,320 cited
2008Mental Accounting and Consumer Choice3,415 cited
1992Picoeconomics: The Strategic Interaction of Successive Motivational States within the Person855 cited
1997On the Interpretation of Decision Problems with Imperfect Recall400 cited
1994Towards a theory of self restraint14 cited

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2001The Cost of Comfort: Affective Packages in Consumer Decisions0 cited
2024Behavioral Aspects of Decision Making: Are Project Managers Mad Hatters?0 cited

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