New Products: The Key Factors in Success

Robert G. Cooper · Elko J. Kleinschmidt

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Innovation and Knowledge Management Firm Innovation and Growth Innovation Diffusion and Forecasting

Abstract

This monograph will help you answer the question, ?What makes a new product a success? This book reports the results of an extensive study into industrial product innovation. The study, NewProd III, covers over 100 companies and 200 new products. The current report integrates the findings of this study into actionable results and translates them into managerial implications.

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2000Business Marketing Comes of Age: A Comprehensive Review of the Literature 2006A cross-national investigation of the R&D–marketing interface in the product innovation process 1992Developing successful new financial services for businesses 2009A Staged Service Innovation Model*2011New product development best practice in SME and large organisations: theory vs practice 1999Creativity + business discipline = higher profits faster from new product development 2005In support of innovation management and Roger's Innovation Diffusion theory 2003Piloting the Rocket of Radical Innovation

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