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Introduction PART I: SPOTLIGHT UP Chapter 1 That's Entertainment! What Entertainment Is and What it Isn't The World at Play All the World Is a Stage Mass Mediated Entertainment A Closer Look: Profiles of Entertainment-Focused Media Chapter 2 The Business of Entertainment The Attention Economy The Biz Following the Rules: The Dynamics of Attention A Closer Look: Leadership Qualities Mogul? Chapter 3 Look Who's Watching: Understanding Entertainment Audiences Live Audiences Mass Mediated Audiences Diffused Audiences Entertainment Audience Research The Changing Nature of Audiences A Closer Look: Enthusiast, Fan, or Fanatic? Focus on Lifestyle Segments: Consumers as Media Audiences Chapter 4 Theatrical Foundations: Drama is Queen Drama Genres Contemporary Trends A Closer Look: Stock Characters and Situations Chapter 5 The Devil Made Me Do It: Entertainment Effects Effect Types History of Media Effect Theories Research Methods Theories of Media Effects Entertainment Effects: The Impact A Closer Look: Intentional Effects: Using Entertainment to Affect Social Change PART II: ENTERTAINMENT MEDIA Chapter 6 Power of the Press: Print and the Publishing Industry The History of Publishing Portable Print: Soft and Hard Books Black and White and Read All Over: Newspapers Magazine Mania Readable Rendezvous Print Media and Terrorist Times Wham! Pow! Shazam! Cartoon Capers A Closer Look: Political Satire and Cartoon Commentary Chapter 7 And the Beat Goes On: The Rapidly Changing World of Music and Radio Music Trends On the Radio Music Lives A Closer Look: Is More Always Better? The Case of Pearl Jam vs. Ticketmaster Chapter 8 Two Thumbs Up: What's at the Movies? How it Works: Industry Structure Technology's Progeny: Animation and Action Films Consuming Images: Why Audiences Watch A Closer Look: Advertising as Product Placement Chapter 9 Talking Pictures: The Power of Television Images Structure of the Television Industry Liberating Couch Potatoes: Television Content While We Watch: Measuring Effects of Television Viewing A Closer Look: TV as Radio PART III: LIVE PERFORMANCES, AMUSEMENT, AND RECREATION Chapter 10 The Sound of One Hand Clapping: Performing Arts Live Consuming Performance: A Model of Life Experience Formal Attire Required: Classical Performance Come as You Are: Popular Performance A Closer Look: Motivating Performance Arts Audiences Chapter 11 Challenge or Chance? Gaming and Gambling Historical Roots The Play's the Thing Game Theory Video Games Gambling A Closer Look: Using Psychographics to Promote the Lottery Chapter 12 Sports Mania A Brief History of Sport Sport as Drama Sports as Entertainment Welcome, Athletes and Sports Fan Sports and Society A Closer Look: Show Us the Monkey Chapter 13 Seeing the World: Tourism and Travel Around the World in 80 Days: Early Tourism Around the World in 8 Days: Modern Tourism Have Camera, Will Tour If It's Tuesday, It Must Be Turkey: Programmed Travel The Tourism Industry Tourist Space New and Emerging Tourism Markets Theoretical Approachws to Tourism Tourism Effects and Policy Development A Closer Look: Laguna Beach Tourism PART IV: THE GRAND FINALE Chapter 14 Themed Environments as Fabulous Fakes Creating Symbolic Reality Retail Spaces Urban Places A Closer Look: Theming Australian Cuisine Chapter 15 The Ecstasy of Communication: Postmodern Entertainment Our Postmodern Society Hyper-reality Lynch as Postmodern Cinema and Video A Closer Look: Frank Gehry's Postmodernity Chapter 16 Futuretainment New Media Characteristics of Futuretainment A Closer Look: PricewaterhouseCoopers' Predictions for Futuretainment About the Authors
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