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Advertorial: Creative Solution or Last Resort?
7 references·1 citing·41 second hop
Advertorial: Creative Solution or Last Resort? (1997)Advertorial: Creative Solution or Last Re…The matchup effect of spokesperson and product congruency: A schema theory interpretation (1994)The matchup effect of spokesp…Point of View: Blurred Boundaries—Where Does Editorial End and Advertising Begin? (1993)Point of View: Blurred Bounda…Source Credibility, Legal Liability, and the Law of Endorsements (1992)Source Credibility, Legal Lia…Feature Advertising: Policies and Attitudes in Print Media (1992)Feature Advertising: Policies…Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Determining the Appropriate R…Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach (1991)Investigating Household Purch…Marshall McLuhan:Understanding Media-The extensions of man, New York:McGraw-Hill, 1964 (1967)Marshall McLuhan:Understandin…An Exploration of Advertorials Used to Attract Foreign Direct Investment (2019)An Exploration of Advertorial…Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (1977)Advertising, the uneasy persuasion: Its dubious impact on American Society (1985)Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising? (1987)Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition (2010)Relations with the media: Who are the main actors in an advertorial production process in Slovenia? (2010)Measuring Sponsorship Transparency in the Age of Native Advertising (2017)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Communication and Persuasion (1986)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Matching products with endorsers: attractiveness versus expertise (1998)Is Beauty Best? Highly versus Normally Attractive Models in Advertising (2001)When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive (2019)Econometric Methods for the Duration of Unemployment (1979)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Method for Minimizing the Impact of Distributional Assumptions in Econometric Models for Duration Data (1984)Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables (1997)The Contingency Value of Complementary Capabilities in Product Development (1999)When Does Retargeting Work? Information Specificity in Online Advertising (2013)Current issues and research in advertising (1978)Community, market, state—and associations? (1985)Advertising Self-Regulation: True Purpose and Limits (1989)Customer relationship management as advertised (2008)Are two arguments always better than one? (2016)Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets (2019)Individual Choice Behavior: A Theoretical Analysis. (1960)Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Do managers behave the way theory suggests? A choice-theoretic examination of foreign direct investment location decision-making (2007)Outcomes of social care for adults: developing a preference-weighted measure. (2012)Best-Worst Scaling: Theory, Methods and Applications (2015)Perception in chess (1973)Cultural Diversity in Television Narratives: Homophilization, Appropriation, and Implications for Media Advocacy (2012)Communication And Persuasion (2017)The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit (2017)The web of influencers. A marketing-audience classification of (potential) social media influencers (2021)The Competitive Advantage of Nations (1990)Case Study Research: Design and Methods (1991)The Content Analysis Guidebook (2017)Group and Interpersonal Effects in International Computer-Mediated Collaboration (1997)Convergence and divergence in consumer behavior: implications for international retailing (2002)From public sphere to public screen: democracy, activism, and the "violence" of Seattle (2002)
this work references cited by second hop

References

  • 1992Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety800 cited
  • 1967Marshall McLuhan:Understanding Media-The extensions of man, New York:McGraw-Hill, 1964690 cited
  • 1994The matchup effect of spokesperson and product congruency: A schema theory interpretation390 cited
  • 1991Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach270 cited
  • 1992Source Credibility, Legal Liability, and the Law of Endorsements53 cited
  • 1993Point of View: Blurred Boundaries—Where Does Editorial End and Advertising Begin?38 cited
  • 1992Feature Advertising: Policies and Attitudes in Print Media29 cited

Cited by

  • 2019An Exploration of Advertorials Used to Attract Foreign Direct Investment8 cited

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