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De la marca comercial a la marca territorio
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  • 2013Fundamentos conceptuales y teóricos para marcas de territorio26 cited
  • 2017El gerente de marca como protagonista de las organizaciones en Colombia5 cited
  • 2023Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory2 cited
  • 2023Retos para el desarrollo territorial: diferentes reflexiones1 cited
  • 2019What the Brand brands: A reading from the contribution of Sectoral Brands to the competitiveness of the regions.1 cited

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