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Integrating customer value considerations into predictive modeling
2 references·0 citing·8 second hop
Integrating customer value considerations into predictive modeling (2004)Integrating customer value considerations…Customer lifetime value modeling and its use for customer retention planning (2002)Customer lifetime value model…Evaluation of prediction models for marketing campaigns (2001)Evaluation of prediction mode…Direct Marketing Management (1989)Data mining for direct marketing: problems and solutions (1998)Performance-based variable selection for scoring models (2002)Implementing Neural Networks for Decision Support in Direct Marketing (2004)Business Intelligence from Voice of Customer (2009)Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models (1993)The impact of customer relationship characteristics on customer switching behavior (2006)The 2005 ISMS Practice Prize Winner—Customer Equity and Lifetime Management (CELM) Finnair Case Study (2007)
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References

  • 2002Customer lifetime value modeling and its use for customer retention planning68 cited
  • 2001Evaluation of prediction models for marketing campaigns37 cited

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