Translocal Frame Extensions in a Networked Protest: situating the #IdleNoMore hashtag

Abstract

The aim of the present study was to examine how locally situated social movements can use social media to deploy translocally networked forms of protests. The study looks at the Canadian Idle No More movement, an indigenous and environmental grassroots initiative that emerged around the end of 2012 and the beginning of 2013 as a reaction to previous neglect of indigenous groups and to the omnibus bill proposal C-45 (which threatened both the partial sovereignty of indigenous territories and the Canadian environment). Focusing on the -decentralized and heterogeneous- movement’s Twitter use in general, and the employment of the hashtag #idlenomore in particular, the study examines to which extent and how Twitter may be a means for establishing bonds between geographically dispersed social movements.

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