Principles of Retail Management

Rosemary Varley · Mohammed Rafiq

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

PART 1 What is Retailing? Retail Organisations and Formats Retailing and the Competitive Environment Retail Customers PART 2 Formulating Retail Strategy Implementing Retail Strategy Retail Logistics Retail Technology PART 3 Retail Location Visual Merchandising Retail Buying Retailing Own Brands Retail Pricing Retail Promotions Retail Service PART 4 International Retailing Internet Retailing Legal and Ethical Issues PART 5 Case studies Information Sources Glossary References Index

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2015Evaluation of retail service quality – a fuzzy AHP approach 2015A framework for SME retail branding 2013The use of marketing strategies by Small, Medium and Micro Enterprises in rural KwaZulu-Natal 2014Aisles of life: outline of a customer-centric approach to retail space management 2018Retail Ecosystem in India—An Overview of the Regulatory Framework and the Emerging Paradigm

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