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Fundamentals and Practice of Marketing
0 references·5 citing·20 second hop
Fundamentals and Practice of Marketing (2012)Fundamentals and Practice of MarketingLexical plurals for aggregates of discrete entities in English (2016)Lexical plurals for aggregate…Integrated Marketing Communication and Performance of Kenya Post and Savings Bank (2016)Integrated Marketing Communic…The repentant sinner: methods to reduce stigmatised attitudes towards mental illness (2008)The repentant sinner: methods…STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL (2006)STRATEGIC INTEGRATED COMMUNIC…Youth identity formation and contemporary alcohol marketing (2005)Youth identity formation and …The consequences of modernity (1990)Risk Society: Towards a New Modernity (1993)Risk Society, Towards a New Modernity (1994)All in! The commercial advertising of offshore gambling on television (2008)Wins, Winning and Winners: The Commercial Advertising of Lottery Gambling (2009)Constructions of masculinity in alcohol advertising: Implications for the prevention of domestic violence (2012)Stigmatisation of people with mental illnesses (2000)Internalized stigma of mental illness: psychometric properties of a new measure (2003)The Social Psychology of Stigma (2004)Construct validity in psychological tests. (1955)Marketing Research (1970)Educational Research: An Introduction (1984)The Cambridge Grammar of the English Language (2002)The Cambridge Grammar of the English Language (2005)An Introduction to Cognitive Linguistics (2013)The Practice of Social Research (1989)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Strategic management a stakeholder approach (2010)South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept? (2011)Applying marketing management and communication management theories to increase client retention in the short-term insurance industry (2013)
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  • 2005Youth identity formation and contemporary alcohol marketing59 cited
  • 2008The repentant sinner: methods to reduce stigmatised attitudes towards mental illness45 cited
  • 2006STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL21 cited
  • 2016Lexical plurals for aggregates of discrete entities in English21 cited
  • 2016Integrated Marketing Communication and Performance of Kenya Post and Savings Bank7 cited

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