Clinging to Mammy

Micki McElya

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Race, History, and American Society Colonialism, slavery, and trade Rhetoric and Communication Studies

Abstract

Assertions of black contentment with servitude alleviated white fears while reinforcing racial hierarchy. McElya exposes the power and reach of this myth in advertising, films, and literature about the South, and in national monument proposals, child custody cases, New Negro activism, anti-lynching campaigns, and the civil rights movement.

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