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Re-Fashioning Kate: the Making of a Celebrity Princess Brand
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Re-Fashioning Kate: the Making of a Celebrity Princess Brand (2013)Re-Fashioning Kate: the Making of a Celeb…Social media influencers’ narrative strategies to create eWOM: A theoretical contribution (2020)Social media influencers’ nar…Qualitative Research Design: An Interactive Approach (1996)Dimensions of Brand Personality (1997)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Social media influencer marketing: the moderating role of materialism (2021)Chinese Consumer Attitudes Towards Second-Hand Luxury Fashion and How Social Media eWoM Affects Decision-Making (2022)Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM (2022)
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  • 2020Social media influencers’ narrative strategies to create eWOM: A theoretical contribution145 cited

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