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PERFORMANCES AND MEASUREMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC) OF ADVERTISERS IN THAILAND
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PERFORMANCES AND MEASUREMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC) OF ADVERTISERS IN THAILAND (2011)PERFORMANCES AND MEASUREMENT OF INTEGRATE…Integrated marketing communications and their influences on brand loyalty: A Thai perspective (2024)Integrated marketing communic…INTEGRATED MARKETING COMMUNICATION AND COFFEE SHOP CONSUMER PURCHASE DECISION IN SURAKARA CITY (2021)INTEGRATED MARKETING COMMUNIC…Economic effects of integrated marketing communications: The case of food products (2018)Economic effects of integrate…The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad) (2014)The investigation of Lavidge …A Review and Critique of the Hierarchy of Effects in Advertising (1990)The Targeting of Advertising (2005)10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012 (2014)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Evolving to a New Dominant Logic for Marketing (2003)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)Metode Penelitian Ilmu Sosial : Pendekatan Kualitatif dan Kuantitatif (2009)The Influence of the Integrated Marketing Communication on the Consumer Buying Behaviour (2015)Upstream social marketing strategy: An integrated marketing communications approach (2017)
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  • 2024Integrated marketing communications and their influences on brand loyalty: A Thai perspective13 cited
  • 2014The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad)5 cited
  • 2018Economic effects of integrated marketing communications: The case of food products5 cited
  • 2021INTEGRATED MARKETING COMMUNICATION AND COFFEE SHOP CONSUMER PURCHASE DECISION IN SURAKARA CITY5 cited

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