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Relationship Marketing in Sports: A Functional Approach

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References

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1985

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Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

1,316 cited

2003The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing787 cited

Cited by

2010Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers316 cited
2014Managing brand presence through social media: the case of UK football clubs229 cited
2013Relationship Marketing and Social Media in Sport189 cited
2020Athlete branding via social media: examining the factors influencing consumer engagement on Instagram187 cited
2012Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams182 cited
2011A Conceptual Framework for Understanding Relationships Between Sport Consumers and Sport Organizations: A Relationship Quality Approach164 cited
2017Consumer experience quality: A review and extension of the sport management literature142 cited
2016User-generated branding via social media: An examination of six running brands113 cited
2017Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL110 cited
2015How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use82 cited
2013Factors Affecting the Hotel's Service Quality: Relationship Marketing and Corporate Image79 cited
2009The relationships between team attributes, team identification and sponsor image66 cited
2014Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs52 cited
2018From passion to obsession: Development and validation of a scale to measure compulsive sport consumption45 cited
2014The value of Twitter for sports fans44 cited
2012A relationship marketing catalyst: the salience of reciprocity to sport organization–sport consumer relationships44 cited