Designing and Conducting Survey Research: A Comprehensive Guide

1992-02-01article1,768 citationsclosed

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Business Strategies and Management Research

Abstract

The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data tech

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