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A heurística da ancoragem e seus efeitos no julgamento: decisões de consumo
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A heurística da ancoragem e seus efeitos no julgamento: decisões de consumo (2006)A heurística da ancoragem e seus efeitos …Heuristics and Biases: The Psychology of Intuitive Judgment (2004)Heuristics and Biases: The Ps…Representativeness Revisited: Attribute Substitution in Intuitive Judgment (2002)Representativeness Revisited:…Making Hard Decisions, an Introduction to Decision Analysis (1992)Making Hard Decisions, an Int…Behavioral Decision Research: A Constructive Processing Perspective (1992)Behavioral Decision Research:…Advances in prospect theory: Cumulative representation of uncertainty (1992)Advances in prospect theory: …Rational Choice and the Framing of Decisions (1986)Rational Choice and the Frami…Judgment in Managerial Decision Making (1986)Judgment in Managerial Decisi…Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment. (1983)Extensional versus intuitive …The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Human Inference: Strategies and Shortcomings of Social Judgment. (1981)Human Inference: Strategies a…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Task complexity and contingen…On the psychology of prediction. (1973)On the psychology of predicti…Reversals of preference between bids and choices in gambling decisions. (1971)Reversals of preference betwe…Belief in the law of small numbers. (1971)Belief in the law of small nu…Exposition of a New Theory on the Measurement of Risk (1954)Exposition of a New Theory on…The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)A perspective on judgment and choice: Mapping bounded rationality. (2003)Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)Cognitive Reflection and Decision Making (2005)Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)Telling more than we can know: Verbal reports on mental processes. (1977)Judgment under Uncertainty: Heuristics and Biases (1975)Prospect theory: An analysis of decision under risk (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Individual differences in reasoning: Implications for the rationality debate? (2000)Judgment under Uncertainty: Heuristics and Biases (1974)Perception of Risk (1987)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Framing Processes and Social Movements: An Overview and Assessment (2000)An Inventory for Measuring Depression (1961)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Time Discounting and Time Preference: A Critical Review (2002)Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition (2007)On seeing human: A three-factor theory of anthropomorphism. (2007)The weirdest people in the world? (2010)Risk Aversion and Incentive Effects (2002)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
  • 1973On the psychology of prediction.6,201 cited
  • 1983Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment.3,990 cited
  • 1986Rational Choice and the Framing of Decisions3,624 cited
  • 2004Heuristics and Biases: The Psychology of Intuitive Judgment3,536 cited
  • 2002Representativeness Revisited: Attribute Substitution in Intuitive Judgment3,474 cited
  • 1971Belief in the law of small numbers.3,244 cited
  • 1954Exposition of a New Theory on the Measurement of Risk2,787 cited
  • 1981Human Inference: Strategies and Shortcomings of Social Judgment.2,632 cited
  • 1986Judgment in Managerial Decision Making2,254 cited
  • 1976Task complexity and contingent processing in decision making: An information search and protocol analysis1,965 cited
  • 1971Reversals of preference between bids and choices in gambling decisions.1,571 cited
  • 1992Making Hard Decisions, an Introduction to Decision Analysis1,450 cited

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  • 1992Behavioral Decision Research: A Constructive Processing Perspective1,449 cited
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