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Marketing Semiotics: Signs, Strategies, and Brand Value
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  • 2020Social media influencers’ narrative strategies to create eWOM: A theoretical contribution145 cited
  • 2019Pure in body, pure in mind? A sociohistorical perspective on the marketisation of pure foods in great Britain20 cited
  • 2020Implementasi Total Branding dalam Perspektif Semiotika Pemasaran10 cited
  • 2022Trends Archaeology: methodological contributes to analyze brand meanings in artistic shows of style3 cited
  • 1969Análise Estratégica de Tendências Socioculturais: uma triangulação de métodos científicos3 cited
  • 2020Locus branding as a reflection of the geocultural space characteristics (the linguistic and cognitive aspect)1 cited

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