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ANALISA PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE DAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA MALL CIPUTRA WORLD SURABAYA

Lizamary Angelina Darma · Edwin Japarianto

53 citations0/0 files storedJurnal Akuntansi dan Keuangan (Institute of Research and Community Outreach Petra Christian University)

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

This study aims to analyze the influence of Hedonic Shopping Value on Impulse Buying at mall Ciputra World Surabaya by considering Shopping Lifestyle factor and Positive Emotion. This study uses 100 respondents and path analysis method. The research result obtained, there is no significant effect of Hedonic Shopping Value on Impulse Buying, there is a significant effect of Hedonic Shopping Value on Positive Emotion, there is a significant effect of Hedonic Shopping Value on Shopping Lifestyle, there is a significant influence of Positive Emotion on Impulse Buying, there is no significant influence of Shopping Lifestyle on Impulse Buying and there is a significant influence of Shopping Lifestyle on Positive Emotion

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References

2003Hedonic shopping motivations 2003Perilaku konsumen: konsep dan implikasi untuk strategi dan penelitian pemasaran 2006A structural model of fashion‐oriented impulse buying behavior 2003Gender differences in cognitive and affective impulse buying 2009An Empirical Study of Consumer Impulse Buying Behavior in Local Markets

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2016PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA PLANET SPORTS TUNJUNGAN PLAZA SURABAYA 2018Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion.2018Consumer Purchasing Behavior Analysis on Impulse Buying 2018The Relationships Between Instagram Social Media Usage, Hedonic Shopping Motives and Financial Literacy on Impulse Buying 2020Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites 2019PENGARUH FASHION INVOLVEMENT, SHOPPING LIFESTYLE, HEDONIC SHOPPING VALUE DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PRODUK FASHION PADA PELANGGAN DUTA MALL BANJARMASIN 2022Impulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions

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