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The spread of wine around the world has been motivated by economical, commercial, cultural and logistical reasons. Thus, this paper focus on the “typical Brazilian” Italian vineyard, started by immigrants who arrived in southern Brazil in the nineteenth century. It is analyzed how this oriundi have played a definitive role in the consolidation of Brazilian viticulture – even if they aren’t the pioneers, how often they are called – by doing of the wine a element of stability and strengthening of Italian identity in this new territory. Some elements of Italian culture are part of the Serra Gaucha’s vineyards identity (southern Brazil) and its terroirs, through markers in the landscape (vineyards with characteristics of Etruscan origin, architecture) and in relations with the community, church and family. The new wine regions don’t have this symbolic reference with Italy, but they receive influences from migration of wineries, winemakers and professionals.
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