This study investigates the influence of various attitudinal and psychographic factors on the green purchase behavior of Egyptian consumers. Using a large sample of 1093 consumers, a survey was developed and administered across Egypt. The findings from the hierarchical multiple regression model confirm the influence of the consumers ecological knowledge, concern, attitudes, altruism, and perceived effectiveness, among other factors, on their intention to purchase green products. Results show that skepticism towards environmental claims is negatively related to consumers intention to buy green products. The study also discusses how the present findings may help policy makers and marketers alike to fine-tune their environmental and marketing programs.
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