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Cited by

• 2011Research on Fair Trade Consumption—A Review300 cited
• 2003‘We Are All Customers Now . . .’ Rhetorical Strategy and Ideological Control in Marketing Management Texts*122 cited
• 2013Effect of pharmacist intervention on herpes zoster vaccination in community pharmacies73 cited
• 2021Integrating Theory in Co-design: An Abductive Approach67 cited
• 2021Are we speaking the same language? Call for action to improve theory application and reporting in behaviour change research51 cited
• 2022Clearing the paradigmatic fog — how to move forward in business marketing research47 cited
• 2021Nonverbal communication in hotels as a medium of experience co-creation35 cited
• 2019Imagining a different voice: A critical and caring approach to management education33 cited
• 2017Statistics-based CRM approach via time series segmenting RFM on large scale data31 cited
• 2014Market representations in industrial marketing: Could representations influence strategy?27 cited
• 2014Constraints of international volunteering: A study of volunteer tourists to Ghana26 cited
• 2017Factors affecting Taiwanese consumers’ responses toward pop-up retail23 cited
• 2019STIRPAT for marketing: An introduction, expansion, and suggestions for future use23 cited