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On “the effects of fatigue on judgments of interproduct similarity” · Study

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ArticleOn “the effects of fatigue on judgments of interproduct similarity”

Naresh K. Malhotra1990

Article1990

On “the effects of fatigue on judgments of interproduct similarity”

Naresh K. Malhotra

9 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Categorization, perception, and language

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References

1977Features of similarity.1981Categories and Concepts 1981Categorization of Natural Objects 1982Information Load and Consumer Decision Making 1982Categories and Concepts 1988Similarity, frequency, and category representations.1987Alternative Models of Categorization: Toward a Contingent Processing Framework 1973Multiattribute decisions in marketing : a measurement approach

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2007Optimale Auswahl von Produkteigenschaften

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Year1990

Typearticle

Published1990-08-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations9

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0167-8116(90)90031-h

openalex_workW1538983013

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