Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing technology for adoption by small business

16 references·16 citing·42 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2001Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency4,283 cited
2001Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency2,565 cited
2007Qualitative Data Analysis with NVivo2,523 cited
2005A Strategic Framework for Customer Relationship Management2,094 cited
2014Qualitative data analysis with NVIVO1,794 cited
2007Gender Differences in Negative Campaigning: The Impact of Party Environments1,627 cited
1995A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance942 cited
2013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House812 cited
2010Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?790 cited
2012Digital Marketing: Strategy, Implementation and Practice717 cited
1996A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance667 cited
2007External Relationships and the Small Business: A Review of Small Business Alliance and Network Research*491 cited
2005The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

390 cited

2005Factors Influencing e-commerce Adoption and Use by Small and Medium Businesses320 cited

2012An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology149 cited

2008Meeting the challenges of ICT adoption by micro‐enterprises138 cited

Cited by

2021Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research170 cited
2022Promoting tourism business through digital marketing in the new normal era: a sustainable approach160 cited
2020The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms145 cited
2020The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer103 cited
2020Leading digital transformation through an Agile Marketing Capability: the case of Spotahome101 cited
2023How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises84 cited
2021The perceptions of SME retailers towards the usage of social media marketing amid COVID-19 crisis65 cited
2022Examining the drivers of marketing innovation in SMEs62 cited
2024Creating competitiveness in incumbent small- and medium-sized enterprises: A revised perspective on digital transformation55 cited
2022Peran Digital Marketing dalam Upaya Pengembangan UMKM Berbasis Teknologi di Kelurahan Plamongansari Semarang54 cited
2017A Theoretical Analysis of Digital Marketing Adoption by Startups41 cited
2020The role of digital presence and investment network signals on the internationalisation of small firms37 cited
2022The Digital Transformation of the Marketing Mix in the Food and Beverage Service Supply Chain: A Grey DEMATEL Approach35 cited
2020Entrepreneurial Marketing Theory: Current Developments and Future Research Agenda27 cited
2018Strategizing in the micro firm: A ‘strategy as practice’ framework26 cited
2021Pelatihan Pemasaran Produk Usaha Mikro Kecil Dan Menengah (UMKM) Berbasis Digital Di Kecamatan Citeureup25 cited