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Cited by

• 1998Radical behaviorist interpretation: Generating and evaluating an account of consumer behavior111 cited
• 1992Some fundamentals of B. F. Skinner's behaviorism.98 cited
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• 2017Normative Emotional Responses to Behavior Analysis Jargon or How Not to Use Words to Win Friends and Influence People86 cited
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• 1996Translating the Covenant: The Behavior Analyst as Ambassador and Translator75 cited
• 2000Predicting and Explaining Responses to Consumer Environments: An Empirical Test and Theoretical Extension of the Behavioural Perspective Model73 cited
• 1999The substitutability of brands66 cited
• 2019On the Function of Science: an Overview of 30 Years of Publications on Metacontingency63 cited
• 2008Managerial foresight: concept and measurement59 cited
• 1995Do as I do, not as I say: A behavior-analytic approach to supervision.55 cited
• 1996REFLECTIONS ON NAMING AND OTHER SYMBOLIC BEHAVIOR55 cited
• 1998The Operant-Respondent Distinction Revisited: Toward An Understanding Of Stimulus Equivalence