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The aim of this paper is to investigate the discursive strategies used by the Alianca pelo Centro Historico in the media in order to reveal the existing conflict between the rights of the disadvantaged groups and the financial interests that takes place in the central area of the city of Sao Paulo. The undertaken analysis is based on Critical Discourse Analysis (specially Fairclough and van Dijk). It reveals the existence of a process of dehumanization of homeless people, which legitimates both violence and a politics of expulsion of this group from the city center.
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