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The design of advertising
0 references·2 citing·11 second hop
The design of advertising (1981)The design of advertisingEffect of Visual Advertising Complexity on Consumers' Attention (2025)Effect of Visual Advertising …Color and contrast in magazine advertising (1986)Color and contrast in magazin…The degree to which colors (hues) are associated with mood-tones. (1954)The Psychology of Color and Design (1978)Color preferences for different topics in connection to personal characteristics (2013)16 Lüscher-Color-Test (2019)Effect of colours on sponsor recall (2022)Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy (2023)The Effects of Syntactic Complexity on Advertising Persuasiveness (1998)Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Nuostolių baimės efekto pritaikymo galimybės (2018)Nuostolių baimės efekto kompleksinė analizė (2019)
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  • 1986Color and contrast in magazine advertising75 cited
  • 2025Effect of Visual Advertising Complexity on Consumers' Attention13 cited

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