Impact of Financial Literacy on Saving-Investment Behavior of Working Women in the Developing Countries

Abstract

Financial literacy is a combination of the awareness, attitude and behavior necessary to make sound financial decisions and achieve individual financial well –being. A number of countries have now carried out financial literacy surveys of their adult populations, which provide insights into savings –related knowledge, attitudes and behavior. These surveys suggest that people are ill -equipped to take complex financial decisions, do not plan ahead sufficiently, and have a poor understanding of investment concepts. In Pakistan, individuals and especially the working women only know that they deposit money in various financial institutions just to get profit. They don’t know what exactly they are doing and they are ignorant about the functions and existence of financial markets. This scenario generates the need to study and measure financial literacy in Pakistan. This study explore the financial literacy of working women in developing countries as an important factor which affects the saving-investment behavior of female workforce in developing countries like Pakistan. Keywords : Financial Literacy, saving –investment Behavior

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