Consumer Culture and Postmodernism

SSRN Electronic Journal· 2012-01-05· preprint· 402 citationsgreen

Cultural Studies and Postmodernism Consumer Behavior in Brand Consumption and Identification Cultural, Media, and Literary Studies

Abstract

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Cite this

Prasidh Raj Singh (2012). Consumer Culture and Postmodernism. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1689098

@article{raj2012consumer,
  title  = {Consumer Culture and Postmodernism},
  author = {Singh, Prasidh Raj},
  year   = {2012},
  journal = {SSRN Electronic Journal},
  doi    = {10.2139/ssrn.1689098}
}

Citations in this library

Stored only when both papers are in the corpus — 402 citations exist upstream.

References

1982Self-Concept in Consumer Behavior: A Critical Review

2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding

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2005Body Projects and the Regulation of Normative Masculinity