Article2003

Drivers and inhibitors to E-Commerce adoption: Exploring the rationality of consumer behavior in the electronic marketplace.

36 citations0/0 files storedJournal of the Association for Information Systems

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

This research reports on the findings of a mail consumer survey conducted in Finland to (i) build an understanding of the rationales for adopting or rejecting the Internet and ecommerce by consumers, and to (ii) explore the relationship between e-commerce adoption decisions and perceived channel value, seen as the balance of power between the overall benefits that are likely to accrue by using the Internet, and the overall barriers encountered to using it or to deriving the sought benefits. Identifying the primary drivers and inhibitors to Internet and e-commerce adoption, and showing that e-commerce adoption/rejection is based on rational consumer behavior when seen from the proposed value perspective, the study contributes to and extends our understanding of the Internet as a medium for commercial use in the B2C arena.

Citations in this library

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2001Consumer perceived value: The development of a multiple item scale 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 2001Value creation in E‐business 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 1999Building consumer trust online

Cited by

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