Public Relations Writing: Form & Style

Abstract

Part One Writing and PR: 1. Public Relations and the Writer 2. Ethical and Legal Responsibilities 3. Persuasion 4. Research for the Public Relations Writer. Part Two Writing Principles: 5. Writing for Clarity and Interest 6. Simplifying the Complex 7. Grammar, Spelling, Punctuation. Part Three Writing for Select Audiences: 8. Memos and Letters, Reports and Proposals 9. Backgrounders and Position Papers. Part Four Writing for Mass Media Audiences: 10. News Releases for Print Media 11. News for Broadcasting 12. Features for Print and Broadcasting 13. Writing Advertising Copy 14. Crisis Communication. Part Five Writing for Special Audiences: 15. Newsletters 16. Brochures 17. Employee/Association/Trade and Industry Magazines, Speeches and Presentation Scripts 18. Annual, Employee and Public Interest Reports 19. Media Kits 20. Campaign Writing. Appendix A: Readability Formulas. Appendix B: Copyfitting. Appendix C: Compliances.

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