The New Precision Journalism

Abstract

publication of Journalism in 1973 established a new trend in journalism--the use by reporters of social science research techniques to increase the depth and accuracy of major stories. That book was updated in 1978 but has been out print for several years. basic principles are the same in the 1990's, but the technology has changed dramatically. The New Precision Journalism shows journalists and students of journalism how to use the new technology to analyze data and provide more precise information in easier-to-understand form. It covers the history of journalism in the scientific tradition, various elements and techniques of data analysis, the use of statistics, computers, surveys, and field experiments, database applications, how to do an election survey, and the politics of precision journalism. This is an important resource for working journalists and an indispensable text for all journalism majors.

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