TECTAM: An Approach to Study Technology Acceptance Model (TAM) in Gaining Knowledge on the Adoption and Use of E-Commerce/E-Business Technology among Small and Medium Enterprises in Thailand

Abstract

A proposed model based on TAM theory in this paper integrates three sectors involved with SMEs in Thailand. Much of the previous research on ECT adoption has focused on individual and separate sectors. It is difficult to assess the effects of ECT adoption from a country's perspective. In this chapter, it is intended to emphasise an integrated model comprising all these sectors and to explore the situation of ECT adoption by Thai SMEs in holistic approach. It is expected that the outcomes from the study using TECTAM will not only produce a report card on the current situation, but also provide appropriate suggestions to the relevant stakeholders on the policies and steps of ECT development and promotion to be taken. It is anticipated that such measures will promote the adoption of ECT and contribute to Thailand's economy.

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